Local SEO

Why local search engine optimisation?

Not all businesses operate at an international, national or even regional level. Many service their local communities and gain most of their business from locations close by.

Although traffic for specific local searches, such as website designers southend or website designers essex, may be lower in volume than more general terms, these more specific keyword searches often have less competition and show a higher intent for the user to make a purchase. Conversions are typically higher when advertising to the local marketplace.

Many of the techniques and practices used for SEO targeting of more general keyphrases are applicable and carry straight over to local search engine marketing. More significant progress can often be made in a shorter space of time without relying on external factors – such as gaining backlinks from other websites. In fact, it’s often easier to get links from other local non-competitive businesses and clients than from the wider web.

Claim your free local listings

With more and more people now searching for local businesses on one of the free map services, like Google Maps, it’s vital you take control of your free local listings. These services can be found at Google Places, Bing Local Listing and Yahoo Local Business.

Choose a package with local optimisation

All of our web design packages include local search optimisation as standard. This package includes local  keyword research, competitor analysis and additional coding to start you on the road to local domination! We’ll also arrange a summary of suggestions and pricing for your medium and long term optimisation strategy.