Managed Pay Per Click Services

Google Adwords and Microsoft Adcenter Campaign Management

Need help managing your online advertising? As well as helping you achieve your search engine optimisation goals, we can also provide full support to your Pay Per Click (PPC) campaigns to widen your keywords reach, increase click through rate (CTR), improve your quality score, lower your cost per click (CPC), improve your return on investment (ROI) and generate new business.

Whether you already have a PPC campaign underway and need guidance or are new to Pay Per Click advertising, contact us for a free no-obligation consultation. We can provide assistance for pay per click campaigns on all the primary sponsored link providers including Google Adwords and Microsoft Adcenter with ads running on search, the content network and direct site placement.

All commissions benefit from small monthly fees, monthly reporting and absolutely no long term tie-ins or contracts.

What are the costs involved?

You should consider the pricing policy of an Adwords consultant carefully. Many charge you a percentage of your advertising spend; as your advertising budget increases, they take more commission. We don't think that's fair because there is a bigger incentive to spend your money rather than concentrating on your return on investment. All of our PPC search engine marketing programs have a low set up fee, dependent on campaign complexity, and thereafter are fixed rate charging based only on the time allocated to the program.

You retain control of your advertising account, maximum daily spend and continue to pay for your advertising direct with the provider; Google Adwords, Yahoo! or Bing.

Our suggestion to clients new to PPC marketing is always to start at a mangeable level of ad campaigns and expenditure; campaigns can be expanded as progress is made on CTR, CPC and ROI. Initial campaigns may concentrate on your immediate locality or can cover the whole of the UK and / or specific EU countries.

Set up charges start from £200 and monthly fees range from £100 to £1000+. We have a cost effective package to suit any budget and campaign size.

How do we work together?

In many cases, the success of the project can be clearly defined by your website analytics data;

how much did you spend per click?
how many sales were made and what was your cost per sale?
what click through rate was achieved?

All projects needs regular refinement taking on board your feedback particularly relating to keyword research, advert text or changes to product lines or services.

Internet Buff makes changes to your Adwords account via a unique login that you provide (we can help you set this up). You retain full ownership of your PPC account at all times and can cancel at any time. There are no contracts or long term tie-ins and you always remain in control of daily budgeting and maximum spend levels.

We issue a brief monthly report as a record of progress, to help establish ideas for future work and involve you in the decision making process. You can monitor progress in real time through your PPC login.

Preparing and Managing a Pay Per Click Campaign

Any PPC optimisation project will involve regular monitoring of results and planned improvements in a number of areas including the following.

Keywords Selection

The first step to any PPC search engine marketing campaign is keywords selection. Using your suggestions and business objectives as the foundations to our keyword selection process, we use Google's Adwords keywords suggestion tool in conjunction with other market leading tools including Wordtracker. All changes can be approved by you before setting campaigns live.

As any project moves forward, we'll learn a lot more about the conversion rates and costs of your keywords. This will allows us to regularly revisit keyword selection, to optimise CPC for existing keywords and also to expand your online advertising into new keyword revenue streams.

Click Through Rate

We'll set up multiple ads and over time optimise your online ads to improve click through and conversion rates. There are some industry recommended standards suggested to help improve CTR; we'll incorporate those suggestions along with any unique selling points you have to offer.

We can arrange Flash and standard banners to support any online ad campaign. These are often used to target specific advert real estate on nominated websites.

Landing Page Optimisation

Google provides a useful tool for optimising the landing pages for any PPC advertising program. Using Website Optimiser to test and optimise site content and design, we can quickly and easily help increase your revenue and ROI.

Website Analytics

All campaign developments are driven by your website's statistics, such as those provided by Google Analytics. We'll help you integrate Google Analytics results with your Adwords campaigns to report on ROI on a per keyword basis.

We can help reduce bounce rate and set up funnels to find out where visitors drop out of the buying cycle and look at optimising those pages using Website Optimiser to reduce the percentage of customers leaving.

still got a question?

Call us now on 0845 226 0736 (free from landlines) or send us a list of your requirements using our contact form.